Almost all of the music videos I’ve posted on this blog I have found from watching one of the many Mongolian music television channels or losing myself in a seemingly endless jungle of YouTube music videos.

But I am happy to say that this is different. I have been working closely with Kush & Oyuka, Mongolia’s newest jazz duo, as they record and prepare to release the first contemporary jazz album written in Mongolian and recorded in Ulaanbaatar. They are an energetic and talented couple with heaps of passion for bringing contemporary jazz to Mongolia.

About two months ago they closed down one of my favorite spots in Ulaanbaatar – an art gallery by day/bar by night called Xanadu. They filled it with their friends who just so happen to also be talented artists, actors, models, and filmmakers. Over the course of 16 hours, they recorded their first music video.

I’ve never been on the set of a music video before – in fact, I’ve never been involved in a scripted shoot like this before. All of my work is reality-based – news, documentary, reporting, etc. There’s a tremendous amount of work and preparation that went into this music video, that I can now, after observing the scene all day, fully appreciate.

The song, ‘Say It Now’, is about the power of love and allowing yourself to give into love. The music was written by Oyuka, the piano player and composer of the group. Oyuka also added to the lyrics which are mostly words from a famous Mongolian poet, Munkhbaatar.

For the video, the director and writer wanted to present imagery that would contrast with the lyrics and intention of the song. They wanted to show a somewhat bizarre scene out of place and time. On the day of filming, the director Moku told me, ‘Although Kush & Oyuka are singing about love, a precious treasure, none of the attendees seem to be paying any attention. It’s a cold approach. It’s an art gallery opening or an after party of some kind but it’s so bizarre – emulating that 70’s lifestyle. There aren’t any sailors in Mongolia, which explains the nonexistence of time and space occurring here.’

They also included two scenes with same-sex couples, which is still very taboo in Mongolia, and as far as I can tell it is a first for Mongolian music videos.

Kush & Oyuka are trying to do something new with their music in Mongolia, and it was important for them to stand out right away. In Mongolia, music videos are key. It’s one of the only ways musicians are recognized and their music is heard. Kush & Oyuka will try to get as much attention for this video as they can before releasing their album later this summer.

Without further adieu…

One thought on “Music Video: ‘Say It Now’ by Kush and Oyuka

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