Campaign Monologues

The first ad to catch my eye was a video of a dramatic reading. A man stood alone on a stage with a microphone in front and a large movie screen behind him. He recited a monologue as quintessential Mongolian images flashed on the screen behind him. Not understanding what he was saying at the time, I let my attention shift to the images. Some of the shots were from archival footage, but many were from international productions like ‘Babies’, ‘The Story of the Weeping Camel’, and ‘Mongol’, which I thought was interesting, and not terribly surprising.

After seeing this initial commercial, I soon saw a second that mimicked the style of the first, but was for the competing party. According to a staffer for the Democratic Party, theirs was first. However, I have not contacted the Mongolian People’s Party to confirm this.

Here are the two ads along with rough translations:

Jujigchin Amaraa Olyylaa Yalna Shuu – Together We Will Win (Democratic Party)

I am the eighth child in my family
I have 5 sisters and 2 brothers, we are many
From childhood we would share everything
If we shared what we ate it would taste better
I can still remember the taste
I believe in my ability
First there were the words, ‘I have a dream’
These words represented many people’s dream
Because of Martin Luther King, the African Americans were free
One example is Barack Obama
I believe in the Mongolian mind – what we are all thinking
There were many good people that changed our future during the revolution
My words are important
We don’t want to repeat what happened on July 1st and so we chose Pres. Elbegdorj
We don’t want to see more fighting
Everyone wants to protect themselves so we must create the law together
Pay attention to what I’m saying
Many Mongolians live in other countries
But although they are gone, we are still here
Mongolia is still here
Mongolians who are abroad feel lonely – it’s hard for them
They want to come back and live happily
We are many but we feel like we are few
It’s now time to say, ‘Enough’
Remember what you did in the revolution
We will win together
My words are important, pay attention to them
The Democratic Party will win – You make the right choice
We must have a lot of support

Minii Khen Baikh Khamaagui Bid Bugd Neg Mongol – Who I Am Is Not Important, We Are All Mongolian (Mongolian People’s Party)

My name is Amara and my name is not important
But for me, the most important thing is the Mongolian destiny
I don’t want to say bad things about my friends from university after four years together
But my blood is Mongolian Blood and it’s very loyal
Every Mongolian’s blood is like this
I am a part of them
Mongolians have a treasure – we have power and we must be united
I don’t like using words like ‘election’ and ‘voter’ because during election time politicians will always lie
Democracy and freedom – these words are allowed
In a free country we can talk about democracy and freedom
Before you say, ‘I love Mongolia’, you have to be responsible for Mongolia
Passing judgement is easy, but taking action is difficult
I haven’t forgotten the first time I saw a cell phone in a movie
I haven’t forgotten when I was a child and we would try to make our own candy
I haven’t forgotten our parent’s generation, when everything was scarce
How long will we be fighting each other?
How long will the political parties fight?
Countryside people are fighting with each other
Towns are fighting each other
Friends are fighting each other
How long will we be divided?
We do not have as many people as Russia
We do not have as many people as China
We are just 2.8 million
We live our own lives, but our future, our air, our roads, our sidewalks are all shared
We are one Mongolia
Under the blue sky we used to play as children
Our history has been very hard, but our history has made us strong
We have learned from our history
I believe our bright future is very close
I am the new generation of Chingis Khan’s Mongolia
I have never bowed my head, I have never kneeled
I am Mongolian
We are Mongolians
Mongolia is equal to other countries – everyone is equal

SLOGAN AT THE END: Let’s create a nice life here in our country


An Introduction to Mongolia’s Political Ads

When Music Videos and Campaign Commercials Combine

The Lighter Side

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