The Lighter Side

This is a pretty self-explanatory ad produced by the Mongolian Peole’s Party. Set to ‘Eye of the Tiger’ (just like the Newt Gingrich team used this year), a boxer representing the People’s Party is training for his match. His opponent is a lazy and slothful representation of everyone else. Guess who wins.

Here’s another music video aimed at the younger generation. Several young musicians teamed up to record this song about uniting the country they love to reach it’s bright future. The song is called ‘We Believe’. A rough translation of the lyrics is below.

I believe, I believe our country has a future
I am loving and I am young and I believe in my future
Your life may be comfortable, but you shouldn’t be complacent
Our future is improving, let’s create a good future together
We believe we are one
Mongolians are equal to people in other countries
We have a goal and we are close
We have to be strong and we have to be united


An Introduction to Mongolia’s Political Ads

When Music Videos and Campaign Commercials Combine

Campaign Monologues

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